Posts by category: Marketing & Audience Analysis

What does target audience mean?

Target audience is the group of people most likely to become customers or clients of a business or organization. It is important to identify and understand the target audience in order to create effective marketing and advertising campaigns. Factors such as demographics, interests, and behaviors can be used to identify the target audience. Additionally, companies should consider the competition when selecting a target audience. Finally, a target audience should be regularly evaluated to ensure it is still relevant.