Posts by tag: website traffic

What is targeted traffic in digital marketing?

Targeted traffic in digital marketing refers to the process of directing web traffic to a specific website or landing page. It involves using various strategies, such as SEO, social media, and PPC advertising, to reach a specific segment of the population. By targeting the right audience, businesses can gain more qualified leads and convert more customers. Targeted traffic also helps to create a positive online presence for businesses, as well as to build brand recognition and trust. With targeted traffic, businesses can have a greater chance of success in the competitive digital marketing landscape.